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Journal Of Global Strategic Management

Yıl 2010 , Cilt 4 , Sayı 1

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Makale özeti
Başlık :

Measuring customer satisfaction in turk telekom company using structural equation modeling technique

Yazar kurumları :
Fatih University, Turkey1, Marmara University,Turkey2, Turk Telekom, Turkey3
Görüntülenme :
170
DOI :
Özet Türkçe :

Customer satisfaction and loyalty are key issues for organizations in today’s competitive market place. Customer satisfaction index models are developed and put into practice as models to measure customer satisfaction at institutional, industrial and national basis. In this project, European Customer Satisfaction Model was taken as the reference and Turk Telekom Customer Satisfaction Model was acquired.

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