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This study attempts to investigate the reasons behind the failure of implementing strategies. The failure of the strategies is evaluated according to results of their formulation and implementation processes. In order to find out the reasons behind the failure of the strategies, questionnaires were administered to 418 managers. In light of the findings, the reasons behind the failure of the strategies seem mostly to stem from the formulation process, and the most important issues in the implementation process are found out to be organizational, individual, and managerial.