KRİZ YÖNETİMİ VE AFETLERDE SOSYAL MEDYA KULLANIMI

İnsanlık tarihi kadar eski olan ve karşı karşıya kalındığında bireyler ve örgütleri çeşitli tehlikelere maruz bırakan afetler ve krizleri yönetmede yeni ve etkili bir araç olan sosyal medya, zaman ve mekan sınırlaması olmadan çeşitli araçlar üzerinden kişi veya grupların birbirleriyle iletişimini ve bilgi paylaşımını sağlayan sanal bir platformdur. İnternet bağlantısına sahip olan çeşitli araçlar üzerinden kolay erişim sağlanabilen sosyal medyanın kullanım alanı günümüzde oldukça gelişmiştir ve gelişmeye devam etmektedir. Bu çalışmada kriz ve afet olgularına değinilerek örgütlerin bu durumlarla karşı karşıya kaldığında, bu durumları yönetebilmeleri için sosyal medyanın afet planlama ve eğitim, ortak problem çözme, karar alma, bilgi yayma ve toplama gibi amaçlarını nasıl gerçekleştirdiği incelenmektedir.

Anahtar Kelimeler:

Sosyal Medya, Kriz Yönetimi, Afet Yönetimi

Social media is a virtual platform that individuals and groups can communicate and share knowledge on a variety of tools without time and place restraining. This new and growing platform has amount of usage and evolving everyday due to the fact that easy accessing via almost every device which has an internet connection. It is a new and effective way of managing crises and disasters which is as old as human history and exposes variety of dangers when individuals and organizations face with them. In this study, crises and disasters will be defined and the use of social media for disaster planning and training, common problem solving, decision making, information dissemination and gathering will be discussed.

Keywords:

Social Media, Crisis Management, Disaster Management,

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