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International Journal of Business and Management Studies

Yıl 2011 , Cilt 3 , Sayı 1

Makale özeti ve diğer detaylar.

Makale özeti
Başlık :

Virtual communities of practice and consumption practices: a case of turkey

Yazar kurumları :
Dokuz Eylül University Graduate School of Social Sciences1, Ege University Faculty of Economics and Administrative Sciences2
Görüntülenme :
94
DOI :
Özet Türkçe :

The present study aims to explore if virtual communities (VC) take the form of communities of practice. It is also aimed to explore the role virtual communities of practice (VCoPs) play in consumers' identity and consumption practices. Qualitative analysis of a VCoP revealed that it has the structural elements of communities of practice. The community identity is based on the quest of emancipation, adventure and being connected to the nature. Although the community is not explicitly centered upon consumption-related interests, members represent themselves socially within the context of consumption.

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