Makale özeti ve diğer detaylar.
With the economic improvement, the increase of production and product diversity and especially in capitalist systems incentive of consumption brought about the necessity of consumer protection. Thanks to the development of marketing techniques, it is becoming easy to transport the products to consumers. Depending on this, consumer protection has gained great importance. In this context, the development of international markets and the effects of the advertisements have brought on "consumer rights" as social rights.In today's competitive environment every single consumer is very valuable and the reactions of the consumers can shape the policies of the firms. In this context, consciousness level of the consumers, knowing and protecting their rights are important determiners for modern marketing practices and vital for the consumer protection