Makaleler     Dergiler     Kitaplar    

International Journal of Business and Management Studies

Yıl 2010 , Cilt 2 , Sayı 2

Makale özeti ve diğer detaylar.

Makale özeti
Başlık :

An assessment on consumer protection and the consumer awareness level in turkey

Yazar kurumları :
Hacettepe University Faculty of Economics and Administrative Sciences1
Görüntülenme :
Özet Türkçe :

With the economic improvement, the increase of production and product diversity and especially in capitalist systems incentive of consumption brought about the necessity of consumer protection. Thanks to the development of marketing techniques, it is becoming easy to transport the products to consumers. Depending on this, consumer protection has gained great importance. In this context, the development of international markets and the effects of the advertisements have brought on "consumer rights" as social rights.In today's competitive environment every single consumer is very valuable and the reactions of the consumers can shape the policies of the firms. In this context, consciousness level of the consumers, knowing and protecting their rights are important determiners for modern marketing practices and vital for the consumer protection

Anahtar kelimeler :


Özet İngilizce :

Anahtar kelimeler :
Paylaş :
Benzer Makaleler
Yorum Yap
  • Adınız :
  • Güvenlik Kodu :
  • Yorum :