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IIB Uluslararası Hakemli Akademik Sosyal Bilimler Dergisi

Yıl 2013 , Cilt , Sayı 11

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Makale özeti
Başlık :

A general look to the social responsibility projects of some well-known corporate companies in turkey

Yazar kurumları :
Selcuk University Faculty of Tourism Department of Hospitality Management1, Selcuk University Vocational School of Aksehir, Department of Business Administration2
Görüntülenme :
Özet Türkçe :

The concept of corporate social responsibility explains that tasks of businesses are not only fulfilling the responsibilities by producing the goods and services. Also it has a chance of responsibilities towards workers, customers, holder of shares, competitors and even more significant than these to environmental problems. The aim of this study includes the factors of social responsibility have been cited in the former studies with providing about the social responsibility projects carried out in Turkey. This study is formed of three stages; in the first stage corporate social responsibility concept is examined in general form, in the second stage the dimensions that are concerned with this concept. In the last stage the corporate social responsibility projects of some well-known companies in Turkey are given. Consequently in the long term, this concept provides added value to the corporation strategy and its profitability. Also the corparate’s brand as being a part of business strategy strengthens the image of the brand and its image. 

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