Kırsal Turizm İşletmelerinde Yenilik Engellerinin Belirlenmesi Üzerine Bir Araştırma

Araştırmanın temel amacı; kırsal turizm işletmecilerinin yenilik engellerine yönelik algılarının belirlenmesidir. Ayrıca araştırmada işletmecilerin demografik özellikleri ve işletme özellikleri değişkenleri ile yenilik engelleri algısı arasındaki farklılıklar belirlenmeye çalışılmıştır. Araştırmadan elde edilen bulgularda; işletme içi yenilik engelleri algılarında en yüksek ortalama “İşletmemizde yenilik yapmak, maliyet açısından yüksek risk içermektedir” ifadesine aitken, işletme dışı yenilik engellerinde en yüksek ortalama “Devletin yenilik üzerine etkisi olan tüm desteklerinde (finansal, hukuksal vb.) bürokrasinin yüksek olduğunu düşünüyorum” ifadesine ait olduğu belirlenmiştir. Test edilen hipotezler sonucunda; işletmecilerin demografik özelliklerinden yaş değişkeni ile yenilik engelleri algısı arasında anlamlı bir farklılık bulunmazken; cinsiyet, eğitim durumu, turizm eğitimi alma durumu, işletmede çalışma süresi, turizm işletmelerinde çalışma süresi değişkenleri arasında anlamlı bir farklılık bulunmaktadır sonucuna ulaşılmıştır. Ayrıca, işletme özelliklerinden olan, işletmenin türü, sahiplik durumu, doluluk oranı, faaliyet dönemi ve işletmede yapılan yenilik türleri değişkenleri ile yenilik engelleri arasında anlamlı bir farklılık bulunmuştur.

Anahtar Kelimeler:

yenilik, yenilik engelleri, kırsal turizm

A Research On Determination Barriers to Innovation in Rural Tourism Enterprises

The purpose of this research is to determine the perception of rural tourism managers to innovation barriers. Furthermore it was tried to determine the relationship between the demographic characteristics of the managers, characteristics of enterprises and the perception of innovation barriers.Findings obtained from the research determined that; while the highest average of the perception to innovation barriers regarding to “Innovate in our business involves high risk in terms of cost” expression in intra-business, “I think that the bureaucracy is high in all the supports (financial, legal, etc.) of the state which have an impact on innovation” in extra-business.As a result of the tested hypotheses; there is no significant difference between the age of the managers and the perception of innovation barriers, on the other hand there is a significant difference between the gender, educational level, tourism education, experience in the enterprises, sector experience and the perception of innovation barriers. In addition, there is a significant difference between species of enterprises, ownership status, occupancy rate, period of operation and types of innovation in enterprise and the perception of innovation barriers as the characteristics of the business.

Keywords:

innovation, barriers to innovation, rural tourism,

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