Uluslararası Ticarette İşletmeler Arası İlişki Kalitesinin Kavramsallaştırılması ve Tekstil İhracatçıları Üzerine Bir Uygulama

Bu çalışmanın amacı, işletmelerin karşılıklı alışveriş süreçleri sonucunda ortaya çıkan ilişki kalitesi olgusunu uluslararası ticaret bağlamında yeniden kavramsallaştırmaktır. Yazında, ilişki kalitesinin çeşitli biçimlerde tanımlandığı fakat kavramın uluslararası işlemlere özgü yönüyle yeterince ele alınmadığı görülmektedir. Alandaki mevcut bilgiler ışığında yapılan kavramsal çıkarımlar, görgül bir araştırmayla sınanmıştır. Araştırmanın kapsamı, Türkiye'deki ihracatçı firmaların yurtdışındaki müşterileriyle yürüttükleri ticari ilişkilerdir. Çalışmada, nicel ağırlıklı bir araştırma tasarımı benimsenmiş; veriler, belirlenen örneklem grubundan anket yoluyla toplanmıştır. 165 gözleme dayalı bulgular, uluslararası ticarette ilişki kalitesinin güven, memnuniyet ve ilişkisel öğrenme boyutlarından oluştuğu yaklaşımını desteklemektedir. Çalışmanın, ilgili yazında nadiren rastlanan ilişkisel öğrenme olgusunun uluslararası ticaretteki önemini vurgulaması açısından alana kuramsal katkı sağlayacağı düşünülmektedir.

Conceptualizing the Inter-firm Relationship Quality in International Trade and an Application on Textile Exporters

The purpose of this study is to re-conceptualize the relationship quality that occurs in buyer-seller exchanges within the international trade context. In relevant literature, extensive work has been done to define the relationship quality; however its particular aspects pertaining to international transactions require further examination. This study’s conceptual inferences, which are derived from the current knowledge, have been tested by an empirical research. The scope of the research is the exchanges between exporting firms in Turkey and their customers abroad. In this respect, a quantitative research design is employed and data is collected from the sample group through a survey. Based on 165 observations, the findings support the approach that relationship quality in international trade is composed of trust, satisfaction, and relational learning dimensions. The research makes a theoretical contribution by highlighting the importance of neglected relational learning concept in inter-firm relationship quality research in the context of international exchanges.

___

  • Adler, Paul S. (2001), “Market, Hierarch, and Trust: The Knowledge Economy and the Future of Capitalism”, Organization Science, Vol. 12, No. 2: 215-234.
  • Ahamed, A.F.M Jalal; Skallerud, Karo (2013), “Effect of Distance and Communication Climate on Export Performance: The Mediating Role of Relationship Quality”, Journal of Global Marketing, Vol. 26, No. 5: 284-300.
  • Ahmed, Farid; Patterson, Paul; Styles, Chris (1999), “The Determinants of Successful Relationships in International Business”, Australasian Marketing Journal, Vol. 7, No: 1: 5-21.
  • Anderson, James C.; Narus, James A. (1984), “A Model of The Distributor’s Perspective of Distributor-Manufacturer Working Relationships”, Journal of Marketing, No. 48: 62-74.
  • Anderson, James C.; Narus, James A. (1991), “Partnering as a Focused Market Strategy”, California Management Review, Vol. 33, No. 3: 95-113.
  • Anderson, Erin; Weitz, Barton (1989), “Determinants of Continuity in Conventional Industrial Channel Dyads”, Marketing Science, Vol. 8, No. 4: 310-323.
  • Anderson, James C.; Hakansson, Hakan; Johanson, Jan (1994), “Dyadic Business Relationships Within a Business Network Context”, Journal of Marketing, Vol. 58, No. 4: 1-15.
  • Ambos, Tina C.; Ambos, Björn (2009), “The Impact of Distance on Knowledge Transfer Effectiveness in Multinational Corporations”, Journal of International Management, No. 15: 1-14.
  • Arino, Africa; De la Torre, Jose; Ring, Peter Smith (2001), “Relational Quality: Managing Trust in Corporate Alliances”, California Management Review, Vol. 44, No. 1: 109-131.
  • Arrow, Kenneth (1974). The Limits of Organization. New York: Norton.
  • Aulakh, Preet S.; Kotabe, Masaaki; Sahay, Arvind (1996), “Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach”, Journal of International Business Studies, Vol. 27, No. 5: 1005-1032.
  • Azdegan, Arash; Dooley, Kevin J.; Carter, Phillip L.; Carter, Joseph R. (2008), “Supplier Innovativeness and the Role of Interorganizational Learning in Enhancing Manufacturer Capabilities”, Journal of Supply Chain Management, Vol. 44, No. 4: 14-35.
  • Bachman, Reinhard; Zaheer, Akbar (2008), “Trust in inter-organizational relations”, (Ed. Steve Cropper, Chris Huxham, Mark Ebers, Peter Smith Ring), The Oxford Handbook of Inter-Organizational Relations, Oxford: Oxford University Press: 533-554.
  • Baier, Annette (1985), Postures of the Mind: Essays on Mind and Morals. Minneapolis: University of Minnesota Press.
  • Bankowska, Katarzyna; Osiewicz, Malgorzata; Perez-Duarte, Sebastien (2015), “Measuring Non-Response Bias in a Cross-Country Enterprise Survey”, European Central Bank Statistics Paper Series, No. 12: 1-28.
  • Barry, James M.; Doney, Patricia M. (2011), “Cross-Cultural Examination of Relationship Quality”, Journal of Global Marketing, No. 24: 305-323.
  • Bradach, Jeffrey L.; Eccles, Robert G. (1989), “Price, Authority, and Trust: From Ideal Types to Plural Forms”, Annual Review of Sociology, No. 15: 97-118.
  • Bruggen, Gerrit H.V.; Kacker, Manish; Nieuwlaat, Chantal (2005), “The Impact of Channel Function Performance on Buyer–Seller Relationships in Marketing Channels”, International Journal of Research in Marketing, No. 22: 141-158.
  • Burkert, Michael; Ivens, Björn Sven; Shan, Jialu (2012), “Governance Mechanisms in Domestic and International Buyer-Supplier Relationships: An Empirical Study”, Industrial Marketing Management, No. 41: 544-556.
  • Cambra-Fierro, Jesus J.; Polo-Redondo, Yolanda (2008), “Creating Satisfaction in the Demand-Supply Chain: The Buyers' Perspective”, Supply Chain Management: An International Journal, Vol. 13, No. 3: 211-224.
  • Capon, Noel; Glazer, Rashi (1987), “Marketing and Technology: A Strategic Coalignment”, Journal of Marketing, Vol. 51, No. 3: 1-14.
  • Cater, Tomaz; Cater, Barbara (2010), “Relationship-value-Based Antecedents of Customer Satisfaction and Loyalty in Manufacturing”, Journal of Business & Industrial Marketing, Vol. 24, No. 8: 585-597.
  • Chang, Man-Ling; Cheng, Cheng-Feng; Wu, Wann-Yih (2012), “How Buyer-Seller Relationship Quality Influences Adaptation and Innovation by Foreign MNCs’ Subsidiaries”, Industrial Marketing Management, No. 41: 1047-1057.
  • Chinomona, Richard (2013), “Dealer’s Legitimate Power and Relationship Quality in Gaunxi Distribution Channel: A Social Rule System Theory Perspective”, International Journal of Marketing Studies, Vol. 5, No. 1: 42-58.
  • Collis, David J. (1991), “A Resource-Based Analysis of Global Competition: The Case of Bearing Industry”, Strategic Management Journal, No. 12: 49-68.
  • Coltman, Tim; Devinney, Timothy M.; Midgley, David F.; Venaik, Sunil (2008), “Formative versus Reflective Measurement Models: Two Applications of Formative Measurement”, Journal of Business Research, No. 61: 1250-1262.
  • Crosby, Lawrence A.; Evans, Kenneth R.; Cowles, Deborah (1990), “Relationship Quality in Services Selling: An Interpersonal Influence Perspective”, Journal of Marketing, No. 54: 68-81.
  • Diamantopoulos, Adamantios; Winklhofer, Heidi M. (2001), “Index Construction with Formative Indicators: An Alternative to Scale Development”, Journal of Marketing Research, Vol. 38, No. 2: 269-277.
  • Dorsch, Michael J.; Swanson, Scott R.; Kelley, Scott W. (1998), “The Role of Relationship Quality in The Stratification of Vendors as Perceived by Customers”, Journal of the Academy of Marketing Science, Vol. 26, No. 2: 128-142.
  • Dwyer, F. Robert; Oh, Sejo (1987), “Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels”, Journal of Marketing Research, No. 24: 347-358.
  • Dwyer, F.Robert; Schur, Paul H.; Oh, Sejo (1987), “Developing buyer-Seller Relationships”, Journal of Marketing, No. 51: 11-27.
  • Dyer, Jeffrey H.; Singh, Harbir (1998), “The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage”, Academy of Management Review, Vol. 23, No. 4: 660-679.
  • Fornell, Claes; Larcker, David F. (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error”, Journal of Marketing Research, Vol. 18, No. 1: 39-50.
  • Freeze, Ronald D.; Raschke, Robyn L. (2007), “An Assessment of Formative and Reflective Constructs in IS Research”, ECIS 2007 Proceedings: 1481-1492.
  • Fukuyama, Francis (1995), Trust: The Social Virtues and the Creation of Prosperity. New York: The Free Press.
  • Fynes, Brian; Burca, Sean; Marshall, Donna (2004), “Environmental Uncertainty, Supply Chain Relationship Quality and Performance”, Journal of Purchasing & Supply Management, No. 10: 179-190.
  • Ganesan, Shankar (1994), “Determinants of Long-Term Orientation in Buyer-Seller Relationships”, Journal of Marketing, Vol. 58, No. 2: 1-19.
  • Gefen, David; Straub, Detmar (2005), “A Practical Guide to Factorial Validity Using PLLS-Graph: Tutorial and Annotated Example”, Communications of the Association for Information Systems, No. 16: 91-109.
  • Geyskens, Inge; Steenkamp, Jan-Benedict E.M.; Kumar, Nirmalya (1999), “A Meta-Analysis of Satisfaction in Marketing Channel Relationships”, Journal of Marketing Research, Vol. 36, Iss. May: 223-238.
  • Geyskens, Inge; Steenkamp, Jan-Benedict E.M. (2000), “Economic and Social Satisfaction: Measurement and Relevance to Marketing Channel Relationships”, Journal of Retailing, Vol. 76, No. 1: 11-32.
  • Gulati, Ranjay; Singh, Harbir (1998), “The Architecture of Cooperation: Managing Coordination Costs and Appropriation Concerns in Strategic Alliances”, Administrative Science Quarterly, No. 43: 781-814.
  • Gulati, Ranjar; Sytch, Maxim (2008), “Does Familiarity Breed Trust? Revisiting the Antecedents of Trust”, Managerial and Decision Economics, No. 29: 165-190.
  • Hair, Joseph F.; Black, William C.; Babin, Barry J.; Anderson, Rolph E. (2009), Multivariate Data Analysis. Essex: Pearson.
  • Hakansson, Hakan (1982), International Marketing and Purchasing of Industrial Goods: An Interaction Approach. New York: Wiley.
  • Hakansson, Hakan; Havila, Virpi; Pedersen, Ann-Charlott (1999), “Learning in Networks”, Industrial Marketing Management, No. 18: 443-452.
  • Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, Dwayne D. (2002), “Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality”, Journal of Service Research, Vol. 4, No. 3: 230-247.
  • Holmlund, Maria (2008), “A Definition, Model, and Empirical Analysis of Business-to-Business Relationship Quality”, International Journal of Service Industry Management, Vol. 19, No. 1: 32-62.
  • Hoppner, Jessica J.; Griffith, David A.; White, Ryan C. (2015), “Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance”, Journal of International Marketing, Vol. 23, No. 4: 64-83.
  • Humphrey, John; Schmitz, Hubert (1998), “Trust and Inter-Firm Relations in Developing and Transition Economies”, The Journal of Development Studies, Vol. 34, No. 4: 32-61.
  • Huntley, Julie K. (2006), “Conceptualization and Measurement of Relationship Quality: Linking Relationship Quality to Actual Sales and Recommendation Intention”, Industrial Marketing Management, No. 35: 703-714.
  • Hutchinson, David; Wellington, William J.; Saad, Mohammed; Cox, Phillip (2011), “Refining Value-Based Differentiation in Business Relationships: A Study of the Higher Order Relationship Building Blocks That Influence Behavioural Intentions”, Industrial Marketing Management, No. 40: 465-478.
  • Ivens, Björn Sven; Pardo, Catherine (2007), “Are Key account Relationships Different? Empirical Results on Supplier Strategies and Customer Reactions”, Industrial Marketing Management, No. 36: 470-482.
  • Jap, Sandy D.; Manolis, Chris; Weitz, Barton A. (1999), “Relationship Quality and Buyer–Seller Interactions in Channels of Distribution”, Journal of Business Research, No. 46: 303-313.
  • Jean, Ruey-Jer; Sinkovics, Rudolf R.; Kim, Daekwan (2010), “Drivers and Performance Outcomes of Relationship Learning for Suppliers in Cross-Border Customer–Supplier Relationships: The Role of Communication Culture”, Journal of International Marketing, Vol. 18, No. 1: 63-85.
  • Johnson, Jean L. (1999), “Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship as Strategic Asset”, Journal of the Academy of Marketing Science, Vol. 27, No. 1: 4-18.
  • Johnston, Wesley J.; Khalil, Shadab; Jain, Megha; Cheng, Julian Ming-Sung (2012), “Determinants of Joint Action in International Channels of Distribution: The Moderating Role of Psychic Distance”, Journal of International Marketing, Vol. 20, No. 3: 34-49.
  • Kang, Bohyeon; Oh, Sejo; Sivadas, Eugene (2013), “Beyond Relationship Quality: Examining Relationship Management Effectiveness”, Journal of Marketing Theory and Practice, Vol. 21, No. 3: 273-287.
  • Kohtamaki, Marko; Bourlakis, Michael (2012), “Antecedents of Relationship Learning in Supplier Partnerships from the Perspective of an Industrial Customers: The Direct Effects Model”, Journal of Business & Industrial Marketing, Vol. 27, No. 4: 299-310.
  • Lages, Carmen; Lages, Cristiana Raquel; Lages, Luis Felipe (2005), “The RELQUAL Scale: A Measure of Relationship Quality in Export Market Ventures”, Journal of Business Research, No. 58: 1040-1048.
  • Lahiri, Somnath; Kedia, Ben L. (2011), “Determining Quality of Business-to-Business Relationships: A Study of Indian ITT-Enabled Service Providers”, European Management Journal, No. 29: 11- 24.
  • Lane, Christel; Bachmann, Reinhard (1996), “The Social Constitution of Trust: Supplier Relations in Britain and Germany”, Organization Studies, Vol. 17, No. 3: 365-395.
  • Lee, Nick; Cadogan, John W. (2013), “Problems with Formative and Higher-Order Reflective Variables”, Journal of Business Research, No. 66: 242-247.
  • Leonidou, Leonidas C.; Palihawadana, Dayananda; Chari, Simos; Leonidou, Constantinos N. (2011), “Drivers and Outcomes of Importer Adaptation In International Buyer–Seller Relationships”, Journal of World Business, No. 46: 527-543.
  • Leonidou, Constantinos N.; Leonidou, Leonidas C.; Coudounaris, Dafnis N.; Hultman, Magnus (2013), “Value Differences as Determinants of Importers’ Perceptions of Exporters’ Unethical Behavior: The Impact on Relationship Quality and Performance”, International Business Review, No. 22: 156-173.
  • Leonidou, Leonidas C.; Barnes, Bradlet R.; Talias, Michael A. (2006), “Exporter-Importer Relationship Quality: The Inhibiting Role of Uncertainty, Distance, snd Conflict”, Industrial Marketing Management, Vol. 35, No. 5: 576-588.
  • Leonidou, Leonidas C.; Samiee, Saeed; Aykol, Bilge; Talias, Michael A. (2014), “Antecedents and Outcomes of Exporter-Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research”, Journal of International Marketing, Vol. 22, No. 2: 21-46.
  • Levinson, Nanette S.; Asahi, Minoru (1995), “Cross-National Alliances and Interorganizational Learning”, Organizational Dynamics, Vol. 24, No. 2: 50-63.
  • Levitt, Barbara; March, James G. (1988), “Organizational Learning”, Annual Review of Sociology, No. 14: 319-340.
  • Lowry, Paul Benjamin; Gaskin, James (2014), “Partial Least Squares (PLS) Structural Equation Modeling (SEM) for Building and Testing Behavioral Causal Theory: When to Choose It and How To Use It”, IEEE Transactions on Professional Communication, Vol. 57, No. 2: 123-146.
  • Macaulay, Stewart (1963), “Non-Contractual Relations in Business: A Preliminary Study”, American Sociological Review, No. 28: 55-67.
  • Madhok, Anoop (1995), “Revisiting Multinational Firms’ Tolerance for Joint Ventures: A Trust-Based Approach”, Journal of International Business Studies, Vol. 26, No. 1: 117-137.
  • Marquardt, Adam J. (2013), “Relationship Quality as a Resource to Build Industrial Brand Equity When Products are Uncertain and Future-Based”, Industrial Marketing Management, No. 42: 1386–1397.
  • Moorman, Christine; Zaltman, Gerald; Deshpande, Rohit (1992), “Relationships between Providers and Users of Market Research: The Dynamics of Trust within and Between Organizations”, Journal of Marketing Research, Vol. 29, Iss. August: 314-328.
  • Mysen, Tore; Svensson, Goran; Högevold, Nils (2012), “Relationship Quality-Relationship Value and Power Balance in Business Relationships: Descriptives and Propositions”, Journal of Business-to-Business Marketing, No. 19: 248-285.
  • Nevins, Jennifer L.; Money, R. Bruce (2008), “Performance Implications of Distributor Effectiveness, Trust, and Culture in Import Channels of Distribution”, Industrial Marketing Management, No. 37: 46-58.
  • Nguyen, Trang T.M.; Nguyen, Tho D. (2010), “Learning to Build Quality Business Relationships in Export Markets: Evidence from Vietnamese Exporters”, Asia Pacific Business Review, Vol. 16, No. 1-2: 203-220.
  • Nonaka, Ikujiro (1994), “A Dynamic Theory of Organizational Knowledge Creation”, Organization Science, Vol. 5, No. 1: 14-37.
  • Nooteboom, Bart (2008), “Learning and Innovation in Inter-Organizational Relationships”, (Ed. Steve Cropper, Chris Huxham, Mark Ebers, Peter Smith Ring), The Oxford Handbook of Inter-Organizational Relations, Oxford: Oxford University Press: 608-634.
  • Nyaga, Gilbert N.; Whipple, Judith M. (2011), “Relationship Quality and Performance Outcomes: Achieving a Sustainable Competitive Advantage”, Journal of Business Logistics, Vol. 32, No. 4: 345-360.
  • Oba, Beyza; Semerciöz, Fatih (2005), “Antecedents of Trust in Industrial Districts: An Empirical Analysis of Inter-Firm Relations in a Turkish Industrial District”, Entrepreneurship & Regional Development, No. 17: 163-182.
  • Oliver, Richard L. (1980), “A Cognitive Model of the Antecedents and Consequences of Satisfaction Decision”, Journal of Marketing Research, Vol. 17, Iss. November: 460-469.
  • Oliver, Christine (1990), “Determinants of Interorganizational Relationships: Integration and Future Directions”, Academy of Management Journal, Vol. 15, No. 2: 241-265.
  • Palmatier, Robert W. (2008), “Interfirm Relational Drivers of Customer Value”, Journal of Marketing, No. 72: 76-89.
  • Provan, Keith G.; Sydow, Joerg (2008), “Evaluating Inter-Organizational Relationships”, (Ed. Steve Cropper, Chris Huxham, Mark Ebers, Peter Smith Ring), The Oxford Handbook of Inter-Organizational Relations, Oxford: Oxford University Press: 691-716.
  • Raskovic, Matevz; Ferligoj, Anuska; Brencic, Maja Makovec; Fransoo, Jan C. (2013), “Relationship Learning as a Dimension of Relationship Quality: Tentative Evidence from Transnational Buyer-Supplier Relationships”, Trziste, No. 25: 37-50.
  • Ring, Peter Smith; van de Ven, Andrew H. (1992), “Structuring Cooperative Relationships between Organizations”, Strategic Management Journal, No. 13: 483-498.
  • Ritter, Thomas; Gemünden, Hans Georg (2003), “Interorganizational relationships and networks: An overview”, Journal of Business Research, Vol. 56, No. 9: 691-697.
  • Schurr, Paul H.; Ozanne, Julie L. (1985), “Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness”, Journal of Consumer Research, Vol. 11, No. 4: 939-953.
  • Selnes, Fred; Sallis, James (2003), “Antecedents and Consequences of Trust and Satisfaction in Buyer-Seller Relationships”, European Journal of Marketing, Vol. 32, No. 3-4: 305-322.
  • Semerciöz, Fatih (2000), İşletmeler Arası İlişkilerde Şebeke Organizasyon Yapıları ve Endüstriyel Bölgelerdeki Şebeke Organizasyon Yapısında Ortaya Çıkan Güven İlişkisi Üzerine Bir Araştırma (Doktora tezi). İstanbul Üniversitesi Sosyal Bilimler Enstitüsü.
  • Skarmeas, Dionysis; Robson, Mathew J. (2008), “Determinants of Relationship Quality in Importer-Exporter Relationships”, British Journal of Management, No. 19: 171-184.
  • Skarmeas, Dionysis; Katsikeas, Constantine S.; Spyropoulou, Stavroula; Salehi-Sangari, Esmail (2008), “Market and Supplier Characteristics Driving Distributor Relationship Quality in International Marketing Channels of Industrial Products”, Industrial Marketing Management, No. 37: 23-36.
  • Smith, Brock (1998), “Buyer-Seller Relationships: Bonds, Relationship Management, and Sex Type”, Canadian Journal of Administrative Sciences, Vol. 15, No. 1: 76-92.
  • Sözüer, Aytuğ (2016), Uluslararası Ticarette Işletmeler Arasi İlişki Kalitesi: Türkiye’deki İhracatçi Firmalarin Yurt Dışındaki Müşterileriyle İlişkileri Üzerine Bir Araştırma (Doktora tezi). İstanbul Üniversitesi Sosyal Bilimler Enstitüsü.
  • Şencan, Hüner (2005), Sosyal ve Davranışsal Ölçümlerde Güvenilirlik ve Geçerlilik, Ankara: Seçkin.
  • Tenenhaus, Michel (2008), “Component-Based Structural Equation Modeling”, Total Quality Management & Business Excellence, Vol. 19, No. 7-8: 871-886.
  • Terawatanavong, Civilia; Whitwell, Gregory J.; Widing, Robert E.; O'Cass, Aron (2011), “Technological Turbulence, Supplier Market Orientation, and Buyer Satisfaction”, Journal of Business Research, No. 64: 911–918.
  • Thomson, Ann Marie; Perry, James L. (2006), “Collaboration Processes: Inside the Black Box”, Public Administration Review, No. 6: 20-32.
  • TİM [Türkiye İhracatçılar Meclisi] (2015), “Türkiye’nin İlk 1000 İhracatçı Firması 2014”, http://www.tim. org.tr/tr/ihracat-arastirma-raporlari-ilk-1000-ihracatci-arastirmasi.html, (Erişim: 01.10.2015).
  • TÜİK [Türkiye İstatistik Kurumu] (2015), “Girişim Özelliklerine Göre Dış Ticaret İstatistikleri 2014”, http://www.tuik.gov.tr/PreHaberBultenleri.do?id=18587, (Erişim: 17.04.2016).
  • TWB [The World Bank] (2017), “World Development Indicators: Merchandise Exports”, https://data.worldbank. org/indicator/TX.VAL.MRCH.CD.WT, (Erişim: 23.12. 2017).
  • Ulaga, Wolfgang; Eggert, Andreas (2006), “Relationship Value and Relationship Quality: Broadening the Nomological Network of Business-to-Business Relationships”, European Journal of Marketing, Vol. 40, No. 3-4: 311-327.
  • UNCTAD [United Nations Conference on Trade and Development] (2017), “World Investment Report 2017, Annex Table 2”, http://unctad.org/en/Publications Library/wir2017_en.pdf, (Erişim: 23.12.2017).
  • Ural, Tülin (2009), "The Effects of Relationship Quality on Export Performance", European Journal of Marketing, Vol. 43, No. 1-2: 139-168.
  • USCB [United States Census Bureau] (2013), “Concentration Ratios”, https://www.census.gov/econ/ concentration.html, (Erişim: 02.04.2016).
  • Velez, Maria L.; Sanchez, Jose M.; Florez, Raquel; Alvarez-Dardet, Concha (2015), “How Control System Information Characteristics Affect Exporter–Intermediary Relationship Quality”, International Business Review, No. 24: 812-824.
  • Venkatesh, Viswanath; Bala, Hillol (2012), “Adoption and Impacts of Interorganizational Business Process Standards: Role of Partnering Synergy”, Informations System Research, Vol. 23, No. 4: 1131-1157.
  • Williamson, Oliver E. (1979), “Transaction-Cost Economics: The Governance of Contractual Relations”, Journal of Law and Economics, Vol. 22, No. 2: 233-261.
  • Wilson, David T. (1995), “An Integrated Model of Buyer-Seller Relationships”, Journal of the Academy of Marketing Science, Vol. 23, No. 4: 335-345.
  • Woo, Ka-shing; Ennew, Christine T. (2004), “Business-to-Business Relationship Quality: An IMP Interaction-Based Conceptualization and Measurement”, European Journal of Marketing, Vol. 38, No. 9-10: 1252-1271.
  • Wu, Fang; Sinkovics, Rudolf R.; Çavuşgil, S. Tamer; Roath, Anthony S. (2007), “Overcoming Export Manufacturers’ Dilemma in International Expansion”, Journal of International Business Studies, No. 18: 283-302.
  • Zaheer, Akbar; McEvily, Bill; Perrone, Vincenzo (1998), “Does Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance”, Organization Science, Vol. 9, No. 2: 141-159.
  • Zaheer, Srilata; Zaheer, Akbar (2006), “Trust across Borders”, Journal of International Business Studies, No. 37: 21-29.
  • Zucker, Lynne G. (1986), “Production of Trust: Institutional Sources of Economic Structure, 1840–1920”, Research in Organizational Behavior, No. 8: 53-111.
Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Dergisi-Cover
  • ISSN: 1306-6730
  • Yayın Aralığı: Yılda 3 Sayı
  • Başlangıç: 2006
  • Yayıncı: Eskişehir Osmangazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi