Makaleler     Dergiler     Kitaplar    

Ege Akademik Bakış

Yıl 2010 , Cilt 10 , Sayı 1

Makale özeti ve diğer detaylar.

Makale özeti
Başlık :

The impact of ethical perceptıons of small and medium sızed enterprises (smes) on their bank satısfaction and subsequent word of mouth: case of northern cyprus

Yazar kurumları :
Yakın Doğu University1
Görüntülenme :
Özet Türkçe :

Competitive advantage and longstanding survival of the banking sector do not depend only on market oriented service production but also on wining public confidence. The crucial condition of wining public confidence is to comply with ethical standards. In this respect, the main aim of this study is to determine the perceived ethical quality of commercial banks from the viewpoint of SMEs in Northern Cyprus. As a summary of the research 21 ethical principles used in the research have been grouped into three factors for which perceived ethical behaviors are not satisfactory. Furthermore, regression analysis reveals that three ethical factors named as “procedural justice”, “assurance” and sensitivity” have an explanatory effect on their bank satisfaction while SMEs‟ bank satisfaction have an explanatory effect on their word of mouth.

Anahtar kelimeler :
Özet İngilizce :

Anahtar kelimeler :
Tam metin (Türkçe) :
Paylaş :
Benzer Makaleler
Yorum Yap
  • Adınız :
  • Güvenlik Kodu :
  • Yorum :