Yatırım Danışmanı Açısından Yatırımcıların Tasarruf Eğilimlerini Etkileyen Faktörler Üzerine Bir Araştırma

Yatırım, iktisadi olarak dönemler arası tüketim değişimi olarak tanımlanır. Bireyler  gelecekteki tüketim miktarını reel anlamda artırmak amacıyla tasarrufta bulunurlar. Bu tasarrufların yatırım araçlarına tahsisi, takibi ve performans ölçümünün özel uzmanlık gerektirmesi nedeniyle “yatırım danışman”larından destek alırlar. Bu amaçla çalışmamızda yatırım danışmanları açısından yatırımcıların tasarruf eğilimlerini etkileyen faktörleri belirlemek üzere kamu ve özel banka çalışanlarına  dört yüz  anket uygulanmıştır .Araştırma sonucunda,  müşterilerin tasarruf eğilimlerini etkileyen; yatırım ufku risk toleransı gibi kavramlara değinilmiş ve sonuçlardan hareketle öneriler sunulmuştur.
Anahtar Kelimeler:

yatırım, yatırımcı, tasarruf

A Research On The Factors Affecting Investments Saving Benefits In Investment Advisor

Investment is defined as intertemporal substitution of consumption between current period with that of predetermined future consumption. Individuals motivation for savings is to increase the amount of future consumption in real terms. These savings are mediated and managed by "investment advisors" as it requires special expertise in investment techniques, monitoring and performance measurement. To this end, four hundred questionnaires were applied to public and private bank investment advisors in order to determine the factors affecting investors' savings tendencies private investors from the point of view of investment advisors. Result of the survey revealed that, factors such as investment horizon, risk tolerance and investment experience have important effect on investment decisions

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APA Arslan, M. & Küçükçakal, Z. (2017). A Research On The Factors Affecting Investments Saving Benefits In Investment Advisor . Journal of Banking and Financial Research , 4 (2) , 70-80 .