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Ataman, B., Ülengin, B. (2003). A Note on the Effect of Brand Image on Sales, The Journal of Product and Brand Management, 12(4-5), 237-250

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Bennett, R., Rundle-Thiele, S. (2002). A Comparison of Attitudinal Loyalty Measurement Approaches, Journal of Brand Management, 9(3), 193-207

Bigne, E., Moliner, M.A., Sanchez, J. (2003). Perceived Quality and Satisfaction in Multiservices organisations: The case of Spanish Public Service, The Journal of Services Marketing, 17(4/5), 420-442

Brexendorf, T.O., Mühlmeier, S., Tomczak, T., Eisend, M. (2010). The Impact of Sales Encounters on Brand Loyalty, Journal of Business Research, 63(11), 1148-115

Chen-Hsun, H., Kuang-Hui, C., Hsin, C., Anastasia, P. (2015). Can Internet Blogs Be Used as An Effective Advertising Tool? The Role of Product Blog Type and Brand Awareness, Journal of Enterprise Information Management, 28(3), 346-362

Çifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S., Siala, H. (2016). A Cross Validation of Consumer-Based Brand Equity Models: Driving Customer Equity in Retail Brands, Journal of Business Research, 69(9), 3740-3747

Fruchter, G.E., Jaffe, E.D., Nebenzahl, I.D. (2006). Dynamic Brand-Image-Based Production Location Decisions, Automatica, 42(8), 1371-1380

Ha, J., Jang, S.C. (2012). The Effects of Dining Atmospherics on Behavioral Intentions Through Quality Perception, Journal of Services Marketing, 26(3), 204-215

Hakala, U., Svensson, J., Vincze, Z. (2012). Consumer-Based Brand Equity and Top-of-Mind Awareness: A Cross-Country Analysis, Journal of Product and Brand Management, 21(6), 439-451

Hemsley-Brown, J., Alnawas, I. (2016). Service Quality and Brand Loyalty- The Mediation Effect of Brand Passion, Brand Affection and Self-Brand Connection, International Journal of Contemporary Hospitality Management, 28(12), 2771-2794

Holland, J., Baker, S.M. (2001). Customer Participation in Creating Site Brand Loyalty, Journal of Interactive Marketing, 15(4), 34-45

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Kwon, W.S., Englis, B., Mann, M. (2016). Are Third-Party Green–Brown Ratings Believed?: The Role of Prior Brand Loyalty and Environmental Concern, Journal of Business Research, 69(2), 815-822

Liu, M.T., Wong, I.A., Tseng, T.H., Chang, A.W.Y., Phau, I. (2017). Applying Consumer-Based Brand Equity in Luxury Hotel Branding, Journal of Business Research 81, 192-202

Long-Yi, Y. (2010). The Relationship of Consumer Personality Trait, Brand Personality and Brand Loyalty: An Empirical Study of Toys and Video Games Buyers, Journal of Product and Brand Management, 19(1), 4-17

Lu, L.C., Chang, W.P., Chang, H.H. (2014). Consumer Attitudes Toward Blogger’s Sponsored Recommendations and Purchase İntention: The Effect of Sponsorship Type, Product Type, and Brand Awareness, Computers in Human Behavior 34, 258-266

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Oh, H., Hsu, C.H.C. (2014). Assessing Equivalence of Hotel Brand Equity Measuresin Cross-Cultural Contexts, International Journal of Hospitality Management 36, 156-166

Papanagiotou, P., Tzimitra-Kalogianni, I., Melfou, K. (2012). Pork Quality in The Eye of The Greek Consumer, British Food Journal, 114(5), 647-660

Riaz, H.A. (2015). Impact of Brand Image on Consumer Buyıng Behavıor in Clothıng Sector: A Comparatıve Study Between Males and Females of Central Punjab (Lahore) and Southern Punjab (Multan), Kuwait Chapter of Arabian Journal of Business and Management Review, 4(9), 24-35

Sanyal, S.N., Datta, S.K. (2011). The Effect of Perceived Quality on Brand Equity: An Empirical Study on Generic Drugs, Asia Pacific Journal of Marketing and Logistics, 23(5), 604-625

Thakar, H., Patel, V. (2016). A Study on Consumer Satisfaction and Brand Loyalty for Cosmetic Products: The Working Woman Perpective, Journal of Management and Research, 6(2), 46-50

Wang, Y.H. (2017), Are Investors Willing to Buy Non-award-wining Funds from Awarded Fund Companies?, Journal of Applied Finance and Banking, 7(1), 79-86

https://www.ama.org/resources/pages/dictionary.aspx?dLetter=B, Erişim Tarihi: 18.01.2018