OTEL İŞLETMELERİNDE MÜŞTERİ SADAKATİNİN DEĞERLENDİRİLMESİ: İSTANBUL’DAKİ BEŞ YILDIZLI OTEL İŞLETMELERİNDE BİR UYGULAMA

CUSTOMER LOYALTY ASSESSMENT IN HOTEL ENTERPRISES: AN APPLICATION IN FIVE STARS HOTEL ENTERPRISES IN İSTANBUL

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