Yıl 2019, Cilt: 48 Sayı : 2 Sayfalar 176 - 196 2019-11-30
Consumer Attitude towards Organic Foods: A Multigroup Analysis across Genders
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Öz Environmental pollution, modern farming practices and animal transmitted diseases have led consumers to have food safety and health concerns regarding organic foods. This research aims to examine the relationship between consumers’ health consciousness, food safety concerns, attitudes towards organic products, and intention to purchase organic food products. For this purpose, we first developed a research model; then, we tested the research model based on gender differences. According to the results of the research, the attitude toward organic food is a powerful indicator of the consumer’s intention to purchase organic food. Health consciousness, food safety concerns, attitudes, and intentions have a significant relationship with each other. As a result of the gender based binary model comparison, the attitudes and intentions of male and female consumers towards organic food are different. Participants’ increased awareness of health consciousness and food safety concerns increase the relevance of organic products, and has an impact on the development of the organic product market.

Anahtar Kelimeler

Health consciousness, Food safety concern, Organic food, Attitude, Gender
Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: a review. British Food Journal, 111(10), 1140-1167. Doi: 10.1108/00070700910992961
Birincil Dil en
Yayımlanma Tarihi 30 Kasım 2019
Bölüm Articles
Yazarlar Orcid : 0000-0001-8689-4137Yazar: Evrim ERDOĞAN YAZAR (Sorumlu Yazar)Kurum: ONDOKUZ MAYIS UNIVERSITYÜlke: Turkey

Orcid : 0000-0001-8560-6420Yazar: Murat BURUCUOĞLU Kurum: ONDOKUZ MAYIS UNIVERSITYÜlke: Turkey


Yayımlanma Tarihi : 30 Kasım 2019

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