Yıl 2012, Cilt: 4 Sayı : 1 Sayfalar 21 - 30 2012-06-01
MEASURING CORPORATE REPUTATION: A FRAMEWORK FOR ITALIAN BANKS
Annarita TROTTA,Giusy CAVALLARO
21 261

Öz This paper proposes a reputational framework suitable for assessing the reputation of Italian banks. To achieve such purpose, the research follows two steps: 1) to explore the most prominent reputational models; 2) to discuss the main findings and identify which are the key-dimensions and features of a reputation measurement system for banks. The value added of this work can be identified in the effort to suggest a framework from which to begin an investigation into measurement of Italian banks reputation.

Anahtar Kelimeler

Corporate Reputation, Banks, Reputation Models
Bank
Birincil Dil
Konular
Yayımlanma Tarihi 1 Haziran 2012
Bölüm Makaleler
Yazarlar
Tarihler

Yayımlanma Tarihi : 1 Haziran 2012


Makalenin Yazarları
Annarita TROTTA
Giusy CAVALLARO