SOSYAL MEDYA VE VATANDAŞ ODAKLI KAMU HİZMETİ YAKLAŞIMI

Web 2.0 teknolojileriyle beraber gelişim gösteren sosyal medya uygulamaları hayatın her alanını etkilemeye başlamıştır. Bloglar, YouTube, Facebook, Twitter ve Linkedn gibi uygulamaların kullanıcı sayısı artarken bunları sadece kişiler değil özel ve kamu kurum ve kuruluşlarıyla STK’lar da kullanmaya başlamıştır. Özellikle Yeni Kamu Yönetimi (YKY) yaklaşımıyla beraber bir dönüşüm yaşayan kamu sektöründe sosyal medyanın önemi artmaktadır. YKY çerçevesinde vatandaş odaklı kamu hizmeti anlayışını hayata geçirmeye çalışan devletler için teknolojik ilerlemelerin göz arda edilmesi mümkün görünmemektedir. Bu bağlamda, sosyal medya uygulamaların vatandaş odaklı hizmet anlayışı için ne gibi bir etki yaratacağı, artı ve eksi tarafları ile bu uygulamaların söz konusu hizmet anlayışı çerçevesinde nasıl kullanılabileceği sorularına cevap bulmak gerekmeKtedir. Bu çalışmada da, bu sorular cevaplandırılmaya çalışılarak bir değerlendirme yapılacak ve önerilerde bulunulacaktır.

Anahtar Kelimeler:

Web 2.0, Sosyal Medya, Vatandaş Odaklı Kamu Hizmeti, E-Devlet

SOCIAL MEDIA AND CITIZEN CENTERED PUBLIC SERVICE APPROACH

Social media applications that have developed along with Web 2.0 technologies have begun to affect every aspect of life. As the number of users of applications such as Blogs, YouTube, Facebook, Twitter and Linkedn increased, Not only individualsbut also private and public institutions and organizations with NGOs started to use them. Especially in the public sector, which is transformed with the approach of New Public Management (NPM), the importance of social media is increasing. It seems unlikely that technological advancements will be considered for governments that are trying to pass the citizen-centered public service perception within the framework of NPM. In this context, it is necessary to answer the questions of how social media applications will have an impact on citizen-centered service perception, plus and minus sides and how these applications can be used within the context of that service concept. In this study, an evaluation and suggestions will be made by trying to answer these questions.

Keywords:

Web 2.0, Social Media, Citizen-Centered Public Service, e-Government,

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