TKY ARAÇLARININ KULLANIMI VE FİRMA YENİLİKÇİLİĞİNİN YENİ ÜRÜN GELİŞTİRME HIZI VE İŞLETME PERFORMANSINA ETKİSİ

Öz Bu çalışmada toplam kalite yönetimi (TKY) araçları kullanımı ve firma yenilik çabalarının ürün geliştirme hızı ve işletme performansına olan etkisi incelenmiştir. Marmara Bölgesinde kalite belgeli işletmeler üzerinde gerçekleştirilen araştırmada 96 işletmenin orta düzey yöneticisinden elde edilen veriler analiz edilmiştir. Hipotezlerin test edilmesi için Regresyon analizi yapılmıştır. Elde edilen sonuçlara göre, TKY araçlarının kullanımı ve firma yenilikçiliği işletme performansını etkilemektedir. Elde edilen bir diğer sonuç ise, yeni ürün geliştirme hızının bir ara değişken olmasıdır. TKY araçlarının kullanımı yeni ürün geliştirme hızını etkilemektedir. Firma performansının ve yeni ürün geliştirme hızının artırılması için, TKY araçlarının yenilikçilik çabaları üzerinde kullanılması gerekmektedir.

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