HİZMET ODAKLILIĞIN ÇALIŞAN TUTUM VE DAVRANIŞLARI ÜZERİNDEKİ ETKİSİ

Bu çalışmanın amacı, bankacılık sektöründe hizmet odaklılığın çalışanların tutumları ile finansal performansa etkilerini incelemektir. Bu bağlamda çalışmada, örgütsel hizmet odaklılık ile çalışanların örgütsel bağlılığı, örgütsel vatandaşlık davranışı, takım ruhu, çalışan memnuniyeti ve finansal performans arasındaki ilişkilerin araştırılması amaçlanmıştır. Bu amaca yönelik olarak geçmiş çalışmalara bağlı olarak 9 hipotez içeren bir kavramsal araştırma modeli oluşturulmuştur. Oluşturulan hipotezler, literatürden elde edilen ölçüm araçlarından oluşan anket formu aracılığıyla Türkiye’nin çeşitli illerinde faaliyet gösteren bankaların çalışan ve yöneticileriyle bire bir görüşme yapılarak elde edilen veriler kullanılarak yapısal eşitlik modeli ile test edilmiştir. Gerçekleştirilen istatistiksel analizler sonucunda hizmet odaklılığın söz konusu değişkenlerin tümü ile pozitif ilişkili olduğu görülmektedir. Buna karşın sadece örgütsel vatandaşlık davranışının finansal performans ile pozitif ilişkili olduğu gözlenmektedir. 

The aim of this study is to give an insight into the effects of organizational service orientation on service employees‟ attitudes and behaviours and financial performance. In this context, the study aim to explore relationships between organizational service orientation and employees‟ organizational commitment, team spirit, job satisfaction, organizational citizenship behaviour, and financial performance. To the end, a conceptual research model including nine hypotheses is developed based on the literature review. Hypothesis developed are tested by structural equation modelling with the data collected from a sample of managers and employees of banks operating in different cities of Turkey via a structured questionnaire derived from the literature. Results reveal that service orientation is positively related with all other variables. However, only organizational citizenship behaviour is positively related with financial performance

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Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi-Cover
  • ISSN: 1300-4646
  • Yayın Aralığı: Yılda 4 Sayı
  • Yayıncı: Atatürk Üniversitesi İİBF