Turist Kişiliği, Seyahat Türü ve Destinasyon Memnuniyeti İlişkileri: Mardin Örneği

Öz Bu çalışmanın amacı yerli turistlerin kişilik özelliklerinin destinasyon memnuniyeti üzerindeki etkisini belirlemek ve turistlerin kişilik yapılarının ve destinasyon memnuniyetlerinin seyahat türlerine göre farklılığını ortaya koymaktır. Bu amaç kapsamında Mardin’e gelen yerli turistlerden anket yöntemi ile veri elde edilmiştir. Elde edilen veriler SPSS paket programı aracılığı ile faktör analizi, t-testi ve regresyon analizine tabi tutulmuştur. Araştırma sonucunda turistlerin kişilik özelliklerinin destinasyon memnuniyetini etkilemediği belirlenmiştir. Ayrıca turistlerin kişilik yapısının ve algıladıkları destinasyon memnuniyetinin seyahat türüne göre farklılık gösterdiği tespit edilmiştir. Araştırma sonuçlarına dayanılarak araştırmacı ve sektör yetkililerine önerilerde bulunulmuştur.

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