Kış Spor Aktivitelerine Katılan Yerli Turistlerin Algıladıkları Kısıtlayıcı ve Motivasyonun Davranışsal Niyet Üzerindeki Etkileri

Bu araştırma, kış spor aktivitelerine katılan yerli turistlerin algıladıkları kısıtlayıcılar ve motivasyonlarının gelecekteki davranışları üzerindeki etkilerini tespit etmeyi amaçlamaktadır. Bu amaç doğrultusunda Isparta Davraz Kayak Merkezi’ne kış spor aktivitelerine katılmak amacıyla gelen 388 yerli turist üzerinde bir anket çalışması uygulanmıştır. Elde edilen verilere gerçekleştirilen analiz sonucunda, kısıtlayıcıların yerli turistlerin gelecekte tekrar kış spor aktivitelerine katılma niyetini olumsuz yönde etkilediği, motivasyonlarının ise olumlu yönde etkilerinin olduğu ortaya koyulmuştur. Ayrıca bazı kısıtlayıcı ve motivasyon boyutları arasında hem pozitif hem de negatif ilişkilerin olduğu da tespit edilmiştir.

Anahtar Kelimeler:

Kış spor aktiviteleri, Boş zaman kısıtlayıcıları, Motivasyon, Davranışsal niyet

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