Şehir Yaşam Memnuniyetini Etkileyen Faktörlerin Araştırılması ve Bir İndeks Önerisi

Üniversiteler şehirlerin markalaşmasında kritik öneme sahiptir. Üniversitelerin bulundukları şehirlere, özellikle de az gelişmiş ve gelişmekte olan ülkelerde ekonomik, kültürel ve sosyal katkılar yapabileceği kesinlikle inkar edilemez bir gerçektir. Bu araştırmanın amacı, Türkiye'nin iki ilinde öğrenim gören üniversite öğrencilerinin şehir yaşam memnuniyet düzeylerini araştırmaktır. Çalışma kapsamında 30 Eylül-30 Aralık 2016 tarihleri arasında Eskişehir Osmangazi Üniversitesi çeşitli bölümlerinde öğrenim gören 320 öğrenciye ve Kütahya Dumlupınar Üniversitesi'nde 413 öğrenciye Üniversite Öğrencileri için Şehir Yaşamı Memnuniyet Anketi uygulanmıştır. Bu çalışmada, verilerin analizinde Yapısal Eşitlik Modellemesi (YEM) kullanılmıştır. Yapılan analiz sonucunda, çalışmada ele alınan tüm faktörlerin şehir yaşam memnuniyetini etkilediği tespit edilmiştir. Çalışmada ayrıca Şehir Yaşamı Memnuniyet Endeksi (CLSI) de hesaplanmıştır. CLSI değeri Eskişehir için% 65, Kütahya için% 36 olarak belirlenmiştir. Şehir yaşamı memnuniyetinde etkili olan faktörleri belirlerken, OECD tarafından Better Life Index (BLI) 'da kullanılan faktörler göz önüne alınmıştır.

Anahtar Kelimeler:

Yaşam Memnuniyeti, Marka Şehir, Üniversite Öğrencisi, Şehir Yaşam Memnuniyeti İndeksi, Yapısal Eşitlik Modeli

An Investigation of Factors Affecting City Life Satisfaction and an Index Proposal

The role of universities in city branding is critical, and it is undeniable that universities make economic, cultural and social contributions to the cities in which they are located, especially in underdeveloped and developing countries. The purpose of this study is to investigate the city life satisfaction levels of university students enrolled in two provinces in Turkey. Within the scope of the study, the City Life Satisfaction Questionnaire for University Students was applied to 320 students enrolled in various departments of Osmangazi University in Eskişehir and 413 students at Dumlupınar University Kütahya between September 30 and December 30, 2016. The study made use of a Structural Equation Modeling (SEM) method for the analysis of the data, and the City Life Satisfaction Index (CLSI) was also calculated within the context of the study. It was found that all factors considered in the study affect city life satisfaction, a CLSI values of 65 percent was found for Eskişehir, compared to 36 percent for Kütahya. While determining the factors influential on city life satisfaction, the factors used in the Better Life Index (BLI) by OECD were considered.

Keywords:

Life Satisfaction, Brand City, University Student, City Life Satisfaction Index, Structural Equation modeling (SEM),

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